Principles of Marketing

Type

Book

Authors

Kotler ( Philip Kotler )

Armstrong ( Gary Armstrong )

ISBN 10

0273786997

ISBN 13

9780273786993

Tags

Capturing customer value, Marketing strategy, Marketing environment, Marketing information, Product life-cycle, Marketing communications, Advertising and public relations, Promotion, Consumer behaviour

Description

Paperback. Pub Date :2013-07-23 Pages: 720 Language: English Publisher: Pearson For Principles of Marketing courses using a comprehensive text Learn how to create value and gain loyal customers Todays marketing challenge is to create vibrant. interactive communities of.. consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers. Principles of Marketing presents fundamental marketing information in a comprehensive format. organized around an innovative customer-value framework. - from Amzon

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