Marketing for hospitality and tourism
Type
Book
Authors
ISBN 13
9781292020037
Category
Business
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Publication Year
2014
Publisher
Tags
Marketing for hospitality and tourism, Service characteristics of hospitality and tourism, Marketing environment, Marketing in strategic planning, Marketing information systems, Marketing research, Consumer buying behaviour, Market segmentation, Organisational buyer behaviour, Designing and managing products, Internal marketing, Pricing products, Distribution channels, Promoting products, Professional sales, Online marketing, Destination marketing, Marketing plan, Five-gap model of service quality, Forecasting marketing demand
Number of Copies
2
