Corporate Entrepreneurship: Building an Entrepreneurial Organization

Type

Book

Authors

Paul Burns

ISBN 10

1403908095

ISBN 13

9781403908094

Tags

Management, Entrepreneurship, Economics

Description

Continual change, rapid technological development and economic uncertainty are terms we are familiar with in today's business environment. Existing organizations need to adapt quickly to avoid being overtaken by new rapid growth ventures. The secret to sustainable competitive advantage for large organizations is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, speedy, creative, innovative and opportunistic. Today's managers need to act in an entrepreneurial manner, and this text gives them the tools to do so. - from Amzon

Number of Copies