Dictionary of Marketing: Over 6,000 Terms Clearly Defined. A. Ivanovic, Peter Collin
Type
Book
Authors
ISBN 10
1408152088
ISBN 13
9781408152089
Category
Unknown
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Publication Year
2011
Publisher
Pages
320
Description
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary. - from Amzon
Number of Copies
1
